Welcome to the site that accompanies our two books: "Modeling Markets" and "Advanced Methods for Modeling Markets".
In 2015, we published our book "Modeling Markets", a textbook providing the basics of marketing modeling, along with the classical steps of the model building process. In the brand new "Advanced Methods for Modeling Markets", more advanced methods for specifying, estimating and validating marketing models are covered. Together, they present a comprehensive overview of modeling techniques for students and scholars in the marketing science discipline.
The new book covers the following topics:
Models for advanced Analysis, including individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition, and diffusion models Models with latent variables, including mixture models, hidden Markov Models, structural equation models, and partial least squares Specific estimation methods and issues, including generalized methods of moments, Bayesian analysis, non-/semi-parametric estimation, and endogeneity issues, Big data and machine learning
On this site you can find additional sources for our book, such as:
- the data set of the Verhouten case that is used throughout the book;
- a list of errata (none reported yet).
You can download the data file of the Verhouten case that is used throughout the book here: CSV format, Excel format or SPSS format.